If you are not satisfied with your app template sales, don’t worry! By selling on sites like Codester all you need is to refine your strategy. Most developers seem not to be aware of this. So by following this advice, you’re giving yourself an instant advantage.
You can make more sales by investing time and energy into learning how to market your product. The secret lies in the continuous improvement of how you present your offer. Here are five tips you can start using right away.
1. Use Facebook The Right Way
With the right approach, Facebook can be a reliable source of traffic to your app template page. The first thing you need to do is to decide on the best target audience for your template. Are you trying to sell to other developers? Or are there business owners who might re-skin your app to create something new?
Once you’ve figured that out, search for relevant groups on Facebook. Join any group that may have potential buyers. Take part in the discussions. Get to know what problems the members want to solve. Then show the how your app model could be the right solution. For example, you can demonstrate how a template is a simple way to own your first app.
You should join groups that attract beginner app developers as well. Look out for nagging questions and help out as much as you can. With time you’ll gain trust and an audience. When that happens, you can show how your template shortcuts the development process.
2. Spend extra time on your description
If your description doesn’t appeal to buyers, you won’t sell many copies of your app template. It is a common mistake to rush the writing process. Developers often assume that the app should “speak” for itself. In reality, the words you use to describe your app are the biggest influence on the buying decision.
The most important thing is to make your description easy to read. Use three to five sentences per paragraph so that the text is not all clumped together. Use bold font to make the important bits stand out.
Many business owners buy app templates, which they will re-skin to fit their customers’ needs. If that’s your target market, include a few ideas of how they can change your template to their advantage.
Most importantly, keep improving your app description over time. Don’t just settle for your first draft. As you make sales, ask the buyers what they found attractive about your template. Any time you get positive feedback, make it part of your description.
3. Create your preview video
Your demo video is one of the key ingredients to making more sales. Without a video, itis difficult for most buyers to understand your offer. Many people cannot imagine what your app template can do just by looking at screenshots.
On the other hand, you can show how your app works with a simple video. You will have a bigger chance of a sale to a customer who doesn’t like to read. At the same time, potential buys will get to see the power of your app template in practice. Plus, you can use the video to boost your sale in the Apple and Android stores as well.
While recording your video, go through each screen of your app. Make sure you show how various settings affect the app. Don’t assume that anything should be obvious. Remember, buyers don’t know your app as well as you do.
Apple iOS 8+ allows you to create a video recording of your app directly on your computer. Since you don’t need extra equipment, there is no excuse!
4. Show both features and benefits
It’s crucial that you understand the difference between features and benefits. Once you grasp these concepts, you’ll have a better chance of making more sales.
A feature is simply a functionality or a technical aspect of your product. The benefit tells the buyer the result of using a function. For example, “intuitive interface” is a feature. The resulting benefit is that the app is easy to use without having to read a manual.
Where possible, show real-life scenarios of how each feature helps the user. Don’t leave that to the buyer’s imagination. It’s your job to make the buying decision easier. After all, there are hundreds of other templates from which they can choose.
Most app developers only list the technical features. Sadly, that leaves out buyers who are not tech-savvy. By taking the time to explain the benefits of each feature, you will make it easier for people to buy from you. You will stand out from other sellers who focus mainly on technical aspects.
5. Think like a marketeer
If you want to be a top seller, you have to be ahead of your competition. You can’t just rely on your ideas. You must also pay attention to what’s going on in the app marketplace.
You can learn a lot by studying what other sellers are doing. Look at the templates you think are selling well. What are the developers doing differently? What ideas can you apply to your product?
Look three to nine months ahead to see if you can predict a new trend. As you write your code, imagine how the potential buyers will interact with your app. In other words, think of marketing throughout your development process.
Every day, thousands of people search for new app templates they can work with. The tips above will help you attract the best buyers. Some of the ideas may be out of your comfort zone. Don’t let that phase you. The key to effective marketing is taking action, so just start with what comes easily to you.
Take tiny steps and build up momentum. Don’t get discouraged if you don’t see immediate results. Stay consistent, and you’ll become a top seller before you know it!