User experience in a website is a combination of designs and tasks focused on the optimization and effective use of the website’s tools by users. These days, as technology is rapidly changing around us, the expectations of users visiting your website are evolving along with it. A website with effective UX design has great potential to be a powerful marketing tool, and it can be just the edge that your business needs. User experience (UX) encompasses having both basic and deep understanding of users’ needs, expectations, abilities, and limitations, as well as aligning this knowledge with the goals of the website. Another way to look at UX is the combination of the users’ interaction and perception with tools on your website. The following article will outline the factors that directly influence UX, along with some vital tips on how to improve it for your website.
• Usability: Easy to navigate websites have a higher hit rate. Therefore, it is very important that your website is designed to be interactive and easy to use.
• Desirability: The background design of your website cannot be overlooked. Everybody loves a beautiful website, and the more desirable your website is, the higher the number of visitors it will attract.
• Credibility: People rarely dispute facts they get from websites like Wikipedia. It is vital that only credible contents with accessible facts be uploaded to your websites, so that it can grow to be a reference point for users, which in turn will increase its value.
Taking the factors above into consideration, when designing a website, the following tips may come in handy.
• Page speed: When uploading pictures to your website, it is advisable to use photo editing software like Photoshop to crop and resize the pictures before using them. Although various web coding languages, even HTML, will accept any picture size and often automatically resize it, users visiting your site can experience frustrations including slow loading times when the original image is unnecessarily large.
• Understanding user need: When designing user-friendly websites, thorough research should be done on the specific target population. Research on the demographics and psychology of target users is important, as it helps narrow down what content users want to see. For example, a website that focuses primarily on retirement and the elderly should focus on social factors that influence elderly user’s decisions.
• Background Color: Although it seems trivial, research has shown that background color, especially white around text, increases user attention by nearly 20%. Also, text font should be legible enough even for users with vision disability, and if you must add pictures, make sure they are of good quality and easy to understand.
• Proper Design: To organize your website, you should use hyperlinks, bullet points, and well-designed headings. Links help direct users to specific topics or contents on a website. It is a very important navigational tool, and it helps eliminate clumsiness and improve website optimization. When users go through contents on your website, the first and most important thing they encounter are the headings. A bad heading will automatically discourage users from going any further, but a well-designed heading will attract users to the content, and a well-arranged bullet point list will keep them glued to the content.
For prospective web designers or website builders out there, taking these few tips into consideration will improve your website’s usability and increase visiting rate. These are some of the things a designer will discuss with you when attempting to optimize your website for UX success.