How to Choose The Best WordPress Theme For Your Business and Brand

Whether you want to monetize your blog and website content, build your brand or connect with your customers, the WordPress platform is a great way to do it. There is a reason WordPress has remained at the top of the heap for blogging platforms – WordPress is flexible, reliable and easy to learn and use.

But simply building your site around the WordPress platform is not enough. One of the things that makes the WordPress blogging platform so popular is the availability of themes, and choosing the right WordPress theme is very important if you want to get the most out of your WordPress experience.

 

 

Think About the Type of Content on Your Site

Perhaps the most important thing to keep in mind when choosing a WordPress theme is to make sure the theme you select is a good match for the content on your site. Some themes look brilliant with short blog posts but not so great with longer scientific articles. You will need to think about the kind of content you plan to post and how the theme you choose will impact the look of that content.

If you have a brand new blog, it can be hard to make this determination. After all, you might not yet know whether your average blog post will be 100 words long or 1000. Over time, however, you will get a feel for the type of content you (and your readers) prefer. Armed with that information you can experiment with various WordPress themes until you find the one that works best for your needs.

The decision should be a bit easier if you already have a blog or website in place. You can review the various WordPress themes available and see how they work with the length and type of content you tend to post. Once you have that information, choosing the right theme should simply be a matter of matching styles.

 

 

Think About the Functions the Theme Needs to Have

As we saw in the previous example, the more you know about the type of content you plan to post the easier it should be to choose a great theme. Knowing what you expect out of your WordPress experience and what you hope to accomplish is just as important, and assessing those needs should definitely be part of the process.

Think about what you hope to accomplish with your blog or website? Do you primarily want to communicate your ideas and push a political agenda? Is your goal to provide impartial information or promote a product? Do you hope to make a killing with AdSense revenue and affiliate marketing income, or is the monetization secondary to your other goals?

The nature of the site is just as important when choosing a WordPress theme. Will your WordPress-enabled site serve as a landing page or funnel for an existing website or will it be more of a standalone? Do you need to optimize your site for use on mobile devices or will most of your viewers be coming from desktop and laptop computers? Which parts of the homepage are most important? How often will your site be updated? The answers to these questions are essential, and they will play a big role in helping you choose the best WordPress theme.

The bad news is that there is no one-size-fits-all approach to choosing a WordPress theme. One of the biggest advantages of the WordPress blogging platform is that there are dozens of themes available. Whether you are running a small blogging site with 100-word posts or a page that hosts scientific papers of 2000 words and more, you can find a WordPress theme that will make that content look great.

You can choose to see the availability of so many WordPress themes as a weakness, but it is actually one of the platform’s biggest strengths. The fact that there are so many WordPress themes available might make choosing the right one a bit more time-consuming, but in the end you will have a theme that perfectly matches your content – and that is good news for you, your readers and the profitability of your site.