Ads Software PHP

PHP Ads Software & Ad Server Scripts — Campaigns, Targeting, Reporting

If you’re standing up an ad server or a lightweight ad network, starting from a production-ready PHP script saves weeks. The projects in this section handle the fundamentals: campaigns and flights, creative uploads, placement/zone management, pricing models (CPM, CPC, CPA), pacing and daily caps, with real-time counters for impressions, clicks and conversions. You get advertiser/publisher dashboards, an admin panel for approvals and moderation, and templated tags (JavaScript/iframe/direct) to drop into any site.

What you typically get

• Campaigns & flights with start/end dates, budgets, pacing and frequency capping
• Creatives & formats: display banners, HTML5, native units and (where supported) video
• Targeting by geo, device, OS, browser, language, time windows and referrers
• Zones/placements with fallback ads, rotation weights and A/B split testing
• Conversion tracking, postback/webhooks, and goal-level reporting (CTR, CVR, eCPM, ROAS)
• Self-serve portals for advertisers and publishers, roles/permissions and approval queues
• Invoices, receipts, tax/VAT rules and exportable reports

Choose the right script

• Use case: first-party ad server for your sites vs. multi-site ad network with publishers
• Formats: need HTML5/native only, or video/interstitial/pop support as well?
• Targeting: confirm geo/device granularity and frequency capping at campaign/creative level
• Scale & performance: caching (OPcache/Redis), async queues/cron, CDN-ready asset paths
• Compliance: GDPR/consent tools, ad labeling, privacy and opt-out pages
• Maintenance: PHP 8 compatibility, clear folder structure, Composer packages, changelog cadence

Helpful add-ons from related categories

Billing & invoices via Payments & Billing; secure accounts with Login & Authentication; creative hosting through Uploader & File Management; deeper insights in Analytics & Reporting; link routing/tracking using Link Management & URL Shorteners; and media tooling with Multimedia Scripts. For landing pages and promo sites, pair with HTML website templates.

Deployment checklist

• Confirm PHP 8 extensions (intl, mbstring, gd/imagick), set timezone/locale and configure mail (SMTP/API)
• Enable HTTPS, security headers and rate-limits; rotate API keys and secure webhooks
• Set up cron/queue workers for pacing, caps, log rollups and report generation
• Use object storage/CDN for creatives; compress HTML5 assets and define cache lifetimes
• Test a full flow on mobile: create campaign → target → embed tag → serve → click → convert → invoice