The html code downloaded must be inserted in your site's html file (or php file), at the point where you want to be the site's logo. The effect is that the logo and an other image (named here 'banner'), preceding the logo, will be animated.
A chunk of html code, containing js code inline, to insert in your site's code.
A regular license allows an item to be used in one project for either personal or commercial use by you or on behalf of a client. The item cannot be offered for resale either on its own or as part of a project. Distribution of source files is not permitted.
An extended license allows an item to be used in unlimited projects for either personal or commercial use. The item cannot be offered for resale "as-is". It is allowed to distribute/sublicense the source files as part of a larger project.